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Market research was seen as a bit of a gimmick not that long ago. But it’s more important than ever in an age where consumers crave a personalised experience rather than a one-size-fits-all approach. Conducting thorough research into your customers’ needs, their common issues and pain points will help you to develop tailored solutions and messages that resonate with them on a very individual basis Cleared Issue surveys, ask for feedback after any survey call, find ways to let customers contribute to and improve your operations. It's one of the more effective avenues for letting customers know you value them for more than their money